A common marketing mistake is not engaging in any tracking or reporting of your campaign analytics. Ignoring your analytics means that you won’t be able to determine what works, what doesn’t, and what needs to be adjusted for better results.

For your website and online advertising, Google Analytics and Google Search Console are the easiest way to get insight into your website’s visitors without breaking your marketing budget.

There are also more advanced analytics tools. However, for small businesses starting out, Google Analytics’ free price can’t be beaten.

You can also use ways to track consumers offline so that you can determine how people found your business. These include coupons and referral codes, which will give you new customers and data about them.