Social media marketing is a great way to reach potential customers. However, in order for it to be effective, you need to take the right approach. A common small business marketing mistake is to abuse social media by treating it as a platform for hard sales marketing.

Rather than trying to sell with every post, small businesses should use social media to create brand awareness and interact with their customers in a non-sales capacity. This means that your social presence should highlight aspects of your business, such as employee milestones, and be a place where customers can easily engage with you instead of featuring an endless stream of posts urging followers to buy your products or services.