A common marketing mistake among small business owners is keeping all aspects of their business in their heads. From marketing to accounting, strategies, and processes, it’s easy to forget to commit these parts of your business to paper even though it’s important.

While it may sound daunting, a study among marketing professionals found that those with a marketing plan were 313% more likely to report success than those who didn’t. This means that it’s an invaluable tool in your marketing arsenal.