International Marketing Center

®

I. M. C. is your key to business success

International Marketing Center

®

A. B. I. is your key to business success

Category: Marketing

Not having a marketing plan

A common marketing mistake among small business owners is keeping all aspects of their business in their heads. From marketing to accounting, strategies, and processes, it’s easy to forget to commit these parts of your business to paper even though it’s important. While it may sound daunting, a study among marketing professionals found that those… Continue reading Not having a marketing plan

Being Unclear About Your Unique Selling Proposition (USP)

While having a USP doesn’t mean having to sell something that no one else has sold before, it does mean that you need to differentiate yourself enough from your competitors to reach a different customer base than theirs. A good example of this is the different fast-food restaurants that all offer essentially the same products… Continue reading Being Unclear About Your Unique Selling Proposition (USP)

Ignoring the competition

While it’s important to focus on what makes your business unique and not copy others, ignoring what your competitors are doing is one of the more common marketing mistakes. Keeping an eye on your competitors can give you a lot of insight into what they are doing and if it is working so that you… Continue reading Ignoring the competition

Trying to sell to everyone

Another common small business marketing mistake is to focus your marketing efforts on the wrong target market. This can happen when the buyer personas you’ve developed target people that aren’t interested in your product or service. This is why it’s important to look at your existing and past customers to get an understanding of who… Continue reading Trying to sell to everyone

Targeting the wrong market

Another common small business marketing mistake is to focus your marketing efforts on the wrong target market. This can happen when the buyer personas you’ve developed target people that aren’t interested in your product or service. This is why it’s important to look at your existing and past customers to get an understanding of who… Continue reading Targeting the wrong market

Abusing social media

Social media marketing is a great way to reach potential customers. However, in order for it to be effective, you need to take the right approach. A common small business marketing mistake is to abuse social media by treating it as a platform for hard sales marketing. Rather than trying to sell with every post,… Continue reading Abusing social media

Not focusing on retaining customers

Another mistake many small business owners make is thinking that they need a constant stream of fresh leads coming in for their business to grow. While it may seem logical that the more people that seem interested in your business there are, ensuring that your existing customers are taken care of is equally, if not… Continue reading Not focusing on retaining customers

Ignoring analytics

A common marketing mistake is not engaging in any tracking or reporting of your campaign analytics. Ignoring your analytics means that you won’t be able to determine what works, what doesn’t, and what needs to be adjusted for better results. For your website and online advertising, Google Analytics and Google Search Console are the easiest… Continue reading Ignoring analytics

Not budgeting

Not having a marketing budget is a common mistake among small business owners, with Clutch finding that 50% did not create an official, formally documented budget in 2020. This seems to suggest that there is an even split between those that see value in a budget and those who view it as an unnecessary structure. Marketing budgets… Continue reading Not budgeting

Not having a website

In 2021, less than two-thirds of small businesses have a website, and 41% of businesses without websites say their business “does not need a website.” Some of these businesses believe that because they are local, a website isn’t necessary. However, according to a recent study, 97% of consumers use online media to shop locally. This means that… Continue reading Not having a website

© 2023. All Rights Protected. I. M. C. Florida, USA.

International Marketing Center

Division of Florida Marketing Center. Established in 2000