International Marketing Center

®

I. M. C. is your key to business success

CONDITIONAL CLOSE

When the prospect offers an objection, make it a condition of resolving their objection if they make the purchase! Always reply with: ” If I ..will you ..” Basically it says if I solve
your problem (objection) you will buy the product in return.

 

Examples:

  • Say you want a red car and not this blue one. If I can phone and get you one,
    will you take it today?
  • If I can resolve the financing, will you sign up today?