While it’s important to focus on what makes your business unique and not copy others, ignoring what your competitors are doing is one of the more common marketing mistakes. Keeping an eye on your competitors can give you a lot of insight into what they are doing and if it is working so that you can learn from their mistakes.

A good first step is to check what your competitors are doing on social media. You can then use this data to create a SWOT analysis and your business to find opportunities. SWOT stands for strengths, weaknesses, opportunities, and threats. By identifying these aspects for your business and your competitors, you’ll gain insight into how you can beat them.